медіа

The mass media exposure of its readership to the burning problems of nowadays, internationally or a country-confined, has always been questioned for a degree of manipulation involved. For the British people, the Brexit vote and its largely overlooked complications have been the most urgent national problem for which there is no immediate solution in the foreseeable future. The British press coverage of Brexit is a crucial agent in shaping the public and an individual’s stand to the Brexit issues.

In Ukraine social networks began to spread actively in the last 10 years. From that time they have got new possibilities, functions, influence on the users. Social networks are not only used for the entertainment or communication between friends or colleges, but also a a source of information for modern journalists. However, they not always use them correct and honest. The information from social networks need to be checked very attentive, and from different sources.

The article deals with the journalist covering of conflict processes. The conflict is regarded as the important content- and form-driving element of journalistic texts. The author analyzes how the field of conflict is represented with content, genre and plot-compositional means of journalism. The peculiarities of media coverage of such parameters of conflict processes as structure, typology, reasons, dynamics, and functions are clarified.

The paper identifies key interpretation of convergence; on the basis of their analysis are systematized and tendencies within the meaning of the term and its dynamics of social communication; cross-media understanding is proposed as the implementation process of media convergence trends. The author notes that the media industry is changing rapidly and facing the development and combination of different media formats.