медіа-текст; мистецька журналістика; оцінка; способи оцінки; мовні засоби оцінки

Methods and means of assessment in media texts on art subjects

The article analyzes the methods and means of assessment  in publications on topics of art. Assessment is considered as a mechanism that directs the recipient within the scale of good-bad, largely determining recipient’s attitude towards objects, phenomena and processes of art. Assessment can be direct, if a journ