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This article analyzes the key factors influencing and challenges faced by startup enterprises at various stages of their development. Among the most significant obstacles are financial difficulties, mismatch between products and market demands, market competition, team incompetence in selecting optimal business models, regulatory challenges, pricing issues, and establishing interdisciplinary skilled teams. According to statistics, only 34% of startups successfully acquire necessary funds, while 62% struggle to secure financial support.

This research article is devoted to the topical issues of restoration and modernization of Ukraine
in the post-war period, the study of strategies for the restoration and reconstruction of economic and
social structures in the regions of Ukraine that have been devastated by the war with russia. The research
is based on the analysis of the experience of other countries that have experienced similar challenges, as
well as on the study of successful practices and possible failures in the implementation of recovery

The article deals with memes as expressive rhetorical resource in media representations of the Russian-Ukrainian hybrid war and military conflict. It explores textual slogans of Russian propaganda that serve to legitimize external aggression. When these units are mirrored as intertextual material in the Ukrainian counter-discourse, they become critical targets for deconstructing fakes and decontamination of manipulative programs. The network of memetic signs is subordinated to the task of symbolic identification of conflict sides and their objectives.