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The concept of “mass communication” in the works of Ukrainian and foreign scholars considers the exchange of international information, which is related to certain social members and which is mediated through special technical means. It consists of at least three aspects: information, the process of transmission and dissemination of information, as well as the actual means of communication. Through these processes, the world community can learn about what is happening in a country.

Working with a building's facade and the roof significantly influence the visual and artistic image of residential buildings. The potential of visual-compositional means for the creation of expressive building forms is only partially used today. Maximizing the efficiency principle of building plots often has a negative impact on the overall aesthetics. Homogeneity, recurrence, absence of profile characterize such architectural solutions.

The paper considers cellular automata and forms of reflection of their evolution. Forms of evolution of elementary cellular automata are known and widely used, which allowed specialists to model different dynamic processes and behavior of systems in different directions. In the context of the easy construction of the form of evolution of elementary cellular automata, difficulties arise in representing the form of evolution of two-dimensional cellular automata, both synchronous and asynchronous.

The article developed the mathematical model for the synthesis of ornamental images and implemented the software editor of ornamental images, based on symmetry theory. The paper shows the fundamental role of symmetry. It is analyzed that the symmetry theory methods are used in physics, chemistry, biology, and engineering. It was found that symmetry is based on transformation and storage. In addition, the symmetrical system is based on a set of invariants that are built according to certain rules.

Contemplating the works of monumental art that surround us in everyday life, you always see the numerous sculptural decorations of Lviv houses, carefully look at the wall paintings of temples, catch the glare of coloured stained glass windows. And the city itself, which has not been subjected to crushing destruction, not only has a considerable number of monumental architectural objects but also acts as a large complex representing the philosophy of different historical periods of society's existence. We see all this almost daily.

Today, Instagram social network is one of the most popular in Ukraine. In addition, it is the most dynamic web resource, because its developers regularly optimize all features. If it was previously used only as a platform for distributing photos and their short descriptions, today it is a resource that also plays an important role in creating and disseminating information and messages. It is a social network that has won a large audience, especially young people. That is why it also influences the formation of public opinion and the image of the country and its authorities.

In the article were researched the principles of building systems for observation and recognition of objects. Also we have given the classification of human faces recognition methods. Authors have analized the features of operetion for the progressive calibration network (PCN) for human face recognition. And finally has been created and tested the developed face recognition algorithm as the realized software system.

The images are one of the most used kinds of the information in modern information company. Therefore actual problems is the organization of protection from unauthorized access and usage. An important characteristic of the image is the presence of contours in the image. The task of contour selection requires the use of operations on adjacent elements that are sensitive to change and suppress areas of constant levels of brightness, that is, contours are those areas where changes occur, becoming light, while other parts of the image remain dark.

The article considers the issue of charismatic sacral architecture in Lviv within 1990 - 2000 years. It has been outlined a period, during which traditionalist or denominational stereotypes did not affect a process of sacral buildings design. Within this some unique structures has occurred, as a result of individual search of charismatic image of a sacral space. The active phase of this period lasted through the 1990s and 2000s.

The article deals with the correlation between the notions of symbol and image. The main attention is paid to the interpretation of symbol and image in various areas of Humanities, which allows to reveal substantial features of these terms. The terms “symbol” and “image” in semiotics and cultural studies have been analyzed. The interrelation of the terms “artistic symbol” and “artistic image” in literary theory has been discovered. According to the approaches to the study of linguistic terms, their terminological variability is substantiated.