risk management

Paper reveals the essence of marketing and risks in this sphere of business activity. External and internal forms of the marketing risks are discussed. Practically oriented formulation of marketing risks is given. The place of marketing risks in the structure of the enterprise risk profile which is calculated on the basis of results of research of risk management practice in activities of small and medium scale enterprises of Kiev (2005 – 2012) is shown.

The paper proposes a method for modeling risk management in multi-project environment. Simulation was conducted and the example was provided in the article.

The article deals with the nature, basic principles and objectives of the bank risk management system under modern conditions and the requirements of regulators as to the transparency of their activities. The authors have developed a scheme of the bank risk management and justified basic directions of disclosing information about banks on the basis of international approaches in the context of introduction of the International Financial Reporting Standards.