export

The article is devoted to the problems of developing foreign trade relations between Ukraine and China, as China ranks first in terms of trade among other trade partners of Ukraine. The article analyzes the reasons for China’s interest in Ukraine and possible benefits for our country. The countries’ export, import, foreign trade turnover, and foreign trade balance indicators are studied. The calculated indicators allowed us to state a positive trade balance for most goods, which indicates the advantage of exports over imports.

In today’s market economy, competition is an important concept. Today, issues of competition and competitiveness are especially relevant due to the processes of globalization and intensification of competition between producers of goods and services. As a result, the question arises as to what makes oneproducer better than another and whether he is able to fully meet the needs of his consumer, thus ensuring his profit?

A lot of factors from the domestic, national and international environment have a significant influence on the decision to initiate tolling cooperation and its continuation. In today’s hyperdynamic and extremely uncertain economic conditions it has been substantiated that correlation-regression modeling is the most effective tool for quantitative analysis of the factors influencing the enterprise's tolling operations.

The article given characteristic qualitative changes in the market environment, operation and development of Ukrainian business. The attention is focused on strengthening the process of European integration, accumulation of external and internal threats, requiring significant changes in the marketing policy of companies and their activities on domestic and foreign markets. Identified causes of low efficiency of Ukrainian companies in the EU markets after entering the country for zero duties for exports.

The purpose of this research is analysis and establishment of the performance indicators for the evaluation of market segments’ and products’ (goods and services) attractiveness to ensure the competitiveness of enterprises in the formation of the export portfolio is determined.