efficiency evaluation paradigm; efficiency analysis using market estimates; cost-benefit analysis; multicriteria analysis; deliberative analysis methods; communicative rationality; individual rationality; bounded rationality.

Purpose. The purpose of this study is to deepen the understanding and further development of theoretical approaches to evaluating the efficiency of economic activity, which will serve scientists and politicians to justify the choice of methods of evaluation, taking into account the nature of the object of evaluation and the context of this process. The research objectives follow from this: to analyze the correctness of using market prices to determine the efficiency of economic activity and to propose methods of adjustment.