маркетингова діяльність

It was established that the main factors that contributed to the growth of express delivery services demand in Ukraine are the development of the Internet in Ukraine and the increase of its users, the decrease in the free time of Ukrainians, the desire to optimize it, and the growth of retail trade. The main companies that provide express delivery services include "Nova Poshta", "Ukrposhta", Meest, Justin, Delivery Auto, Epicenter, and Kasta.

The article focuses on the current state of the film market, in particular, the main directions of activity of the main cinematographic networks of Ukraine are considered: "Multiplex cinema", "Planet Kino", "Kievkinofilm", "Kinopalats". Their place in the film market of Ukraine is determined. The competitive advantages of private cinemas, namely "Multiplex" and "Planet Cinema", are explored.